Chapter Code: 10010

149.00 299.00

About This Chapter

No. of pages: 13

Chapter highlights:

1. The chapter gives bird eye view of India's retail market and explains its construct & trade structure without being too technical.

2. The chapter uses diagrams, figures, tables, examples & industry standards as illustrations to educate the reader.

3. The chapter covers -
  • Definition & concept of Retail trade & Retail Value Chain
  • Retail & Distribution sale dynamics
  • Difference between Organised & Unorganised retail
  • Types of Market Areas prevalent in India
  • Shopping Center and its Types, Classification & Area efficiency

4. The chapter offers following sections -
  • KNOWLEDGE providing information
  • ? THOUGHT TRIGGERS to instigate lateral thinking
  • ABBREVIATION/S of related key words
  • FORMULA/E for use in Work Section or otherwise
  • GLOSSARY of related terms
  • KEY LINK/S for more detail & source of information
  • WORK SECTION for self-practising
  • ANSWERS of Work Section
  • NOTES & COMMENTS to record key learning & analysis 

(Download, read & learn, print Work Section and practise)