About This Chapter
No. of pages: 11
Chapter highlights:
1. The chapter shares India's retail market size figures & their projections by 16 renowned agencies.
2. The chapter educates the reader on market research, sizing methodologies & currency conversion technique.
3. The chapter covers -
- Definition of Retail Market Size
- Importance of Retail Market Sizing
- Types of sizing methodology
- Concept & use of Primary & Secondary research in market sizing
- Prevalent Counting systems and inter-conversion of different currencie
4. The chapter offers following sections -
- KNOWLEDGE providing information
- ? THOUGHT TRIGGERS to instigate lateral thinking
- ABBREVIATION/S of related key words
- GLOSSARY of related terms
- KEY LINK/S for more detail & source of information
- WORK SECTION for self-practising
- ANSWERS of Work Section
- NOTES & COMMENTS to record key learning & analysis
(Download, read & learn, print Work Section and practise)
