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RETAIL KNOWLEDGE WORKBOOK is first its kind in the country, and in the world too in terms of conceptual idea, serving as an apt source of information and learning for true retail knowledge seekers. The book gives robust information about retail and top retailers in India, additionally provides authentic data to its proud owner for working practice. It aims to be personalized enviable retail knowledge treasure for whosoever acquires it. Its comprehensive content blends theoretical learning with practical understanding of the subject while allowing repetitive working without much of paper wastage. Needless to say that it has usage which is long-lasting too. The book covers from basic to advanced level concepts of retail management. After reading book the reader will be able to understand

  • Indian economy with consumption trend and how it provides basis for retail to exist in India  
  • Indian retail market in terms of its potential, size estimation technique, market construct and existing retail formats
  • Performance of top retailers in terms of retail expansion, sale, margin, expenses and profitability
  • Buying & Merchandising concepts, tools, techniques and stock performance of top retailers
  • Application of specific Market Research tools to improve productivity and manage market challenges
  • Product Knowledge which helps in product marketing, selling and ordering


All chapters in the book are suitably enriched with related abbreviations, glossary, formulae, key links and work section for practice. Last but not least – the book is completely INDIAN in thought, philosophy, content, learning and delivery.

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