Sector: Startup
Client: Entrepreneur
Case: A B2B startup idea in the space of food sector involved a concept of upgrading value chain for fresh produce. The concept aimed at providing regular income and profits to all stakeholders in the value chain.
Research objective: Idea testing based on the approval & acceptance scale of the concept at retail level supported by consumer perspective on the envisaged service offering; conduct the commodity pricing study in the market at wholesale and retail points; market sizing; and, recommend appropriate business model
Research solution: A balanced mix of multiple research solutions & services
Outcome: Study served as basis for taking up funding & execution process to next level
